Choosing a Small Business Photographer VS a Big Photography Company
I recently had an incredible couple who decided to cancel their contract with a larger photography company and hire me for their big day instead. I was literally speechless that someone would make such a drastic change just a few months before their wedding because it felt RIGHT to them. EVERYTHING my amazing bride was telling me about why she was feeling so unsure about the company she had hired just hit the nail on the head as to why I always recommend couples search for small business photographers as opposed to larger photography companies.
Understanding the Difference
Larger Photography Companies tend to be a good deal, which is awesome when trying to stick to a budget and not totally break the bank. However, what you seem to get in return is a lack of connection, uncertainty, and that icky feeling of being ‘just a number’ or ‘just another wedding’ to the company. Typically, you contact the company and they will hire out one of their many photographers to show up on your wedding day and shoot with you. There’s very little communication between you and the photographer during the planning, as they’re simply there to provide you with a service and that is just about it. It’s not a bad thing, but knowing that you could have an epic and amazing experience elsewhere makes me think maybe that ‘good deal’ isn’t always worth it!
A Small Business Photographer is typically a one-man or one-woman show. You’re getting someone whose name you know, whose work you adore, and whose experience is tailored to you. This is a boutique experience versus a department store. When you’re choosing to invest in a small business, you’re not just a number to them. You’re VALUED, you’re SO cared for, you get so much personal interaction and connection with the person who will be there with you on your wedding day, and you will truly gain a friend in the process.
The differences can be summarized as follows:
| Feature | Larger Photography Company | Small Business Photographer |
|---|---|---|
| Primary Appeal | Good deal / Budget friendly | Boutique experience / Personal connection |
| Communication | Very little communication between you and the photographer | Personal interaction, video chats, emails, and texts |
| Client Feeling | Feeling like ‘just a number’ | You are VALUED and cared for |
| Photographer Selection | The company hires out one of many photographers | You choose the person whose work you adore |
The Importance of Personal Connection
The KEY to not feeling 100000% awkward in your photos is to have a photographer who you connect with! Having someone you’ve barely ever spoken to is freaking WEIRD, but having a friend show up and feel more like an honorary bridesmaid or groomsmen will make you feel SO much more comfortable. The entire experience from first inquiry to final hugs goodbye is just that – an experience!
Those connection builders are what help make you feel so comfortable in front of the camera and what make you ADORE your images for generations to come. Keep in mind though, that the only thing that truly lasts from your wedding day are your photos. Your flowers wilt, your music ends, your food is gone, your dress gets hidden away, your venue is just for the day, and so on. So, why cut corners on one of the most valuable aspects of your day?
Insights for Photography Business Owners
If you're a new business owner, keep reading to learn some helpful tips from someone who's been there. Savan Crutchfield, owner of Savan Photography, shares her perspective on building a brand. She says: "Being consistent with my brand and work has been the most important thing." She adds, "Once you find your niche start building that consistent look and don't stray from it, continue to build and tweak little by little if needed."
Regarding the challenges of the field, there are several key takeaways to consider:
- Set Boundaries: One of the hardest things that comes with being a business owner is knowing how to set boundaries and limits for yourself.
- Stay Humble: Success comes in time and it does not have to happen overnight; one must be prepared to work hard and stay humble.
- Invest in Yourself: Do the homework, take classes, do tons of research, and don't be afraid to reach out to others in your industry.
- Avoid Comparison: In our world of social media it is hard to not compare yourself to others, but comparison is the thief of JOY!
It's so fun to have a unique job where our couples trust us to tell their story on what they consider a very important day in their lives. Whether it is wedding photography or commercial fashion shoots, success is very dependent on the person, so as you build your business and brand, make sure to go at your own pace and enjoy the small and big successes along the way!